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Blog

How to Survive and Thrive in Business: Ask The Expert Interview with Melinda Emerson, “SmallBizLady”

February 28, 2018,

Being a business owner can be exhausting. You might have even started thinking, “Why did I start this business?” But don’t go there yet. Melinda Emerson, “SmallBizLady,” America’s #1 Small Business Expert, answered some questions recently about how she has thrived in busi-ness nearly 20 years.

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Blog

How a Strengths-Based Culture Can Make Your Small Business Stronger

February 27, 2018,

What is a strengths-based company culture? No, it’s not sugarcoating everything and making employees feel good about themselves. It means recognizing each employee’s strengths and finding ways to use those strengths productively on the job.

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eGuide

Customer Service: Small Business, Big Advantage

Small businesses have a big advantage when it comes to customer service. Read more

influencer marketing
Blog

How to Use Influencer Marketing to Boost Sales at Your Local Business

February 26, 2018,

Influencer marketing is the modern-day equivalent of a “celebrity spokesperson” endorsement of your business, products or services. Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your local business.

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Blog

A Press Release That Works: What to Do After You Write the Pitch

February 23, 2018,

The art of crafting a press release that works doesn’t stop when you’ve finished writing. Taking the time to refine the release, target the right journalists and follow up appropriately boost the chances your business will earn press attention. Use these 6 tips to make your pitch process sparkle.

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Blog

4 Character Traits Millennials Need to Succeed as Entrepreneurs

February 22, 2018,

Being a successful Millennial entrepreneur requires not only a good idea, but also the grit and the courage to execute that idea -- regardless of any tough times that may come your way.

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Article

No Handbook? No Problem! 5 “Must-Have” Employee Policies for Any Small Business

If your business employs just a few workers, it’s in your best interest to establish clear workplace guidelines. Read more

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Blog

6 Tips for Talking About Your Business With Anyone

February 21, 2018,

How can you explain your new business in a succinct, engaging way? Here are 6 tips to help you tell your story without losing anyone’s interest.

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Blog

Why Your Small Business Should Be Marketing With Online Video

February 20, 2018,

The State of Video Marketing in 2018 polled two groups--marketers and consumers—to find out what they think of video marketing. Read the results, and see what they mean for small businesses.

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Blog

5 Ways to Increase Sales with Text Messages

February 16, 2018,

Making sales is the lifeblood of any business, and one of the simplest yet most effective ways to increase sales is with text messaging. So how does text messaging help your business turn more viewers into leads?

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Blog

The Importance of an IT Strategy for Small Businesses

February 15, 2018,

It’s unlikely any business owner would hit on the one obstacle preventing complete safety and security in their companies: interconnected information technology (IT) and business strategies. Learn what is an IT strategy and why your business needs one.

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