Simple Steps for Starting Your Business: Module 3 - Creating Your Marketing Plan May 7, 2015

In this module, you will learn how to market your business by doing a competitive comparison, creating a product and services description, developing a pricing strategy, identifying your target markets and channels, outlining a marketing message and learning sales basics.

Download the Simple Steps for Starting Your Business workbook that accompanies the modules and provides more information.

In the full Simple Steps for Starting Your Business online course, you will test the feasibility of your business idea and decide whether or not you should move forward or go back to the drawing board. You'll do this by researching industry profile data, customer data, financial projections, and other information. You'll also have a sample feasibility plan to use as a guide.

Have you skipped a module in this course? Take part 1: Startup Basics.

Then finish the remaining modules:

Part 2: Defining Your Business Concept

Part 4: Creating Your Financial Projections

Part 5: Identifying Funding Sources & Next Steps

You should also contact your local chapter and determine if the in-person workshops are available in your community. At the local workshops, you will have the opportunity to learn from local experts, connect with your personal mentor for free answers to your business questions, and meet other aspiring small business owners.

And, don't forget to download the Simple Steps for Starting Your Business workbook for more startup information. 

SCORE Volunteer Contributions

Thanks to the following SCORE volunteers who served as subject matter experts in the development of these new Simple Steps for Starting Your Business eLearning modules!


business marketing