smiling cashier

Whether you run a B2B or B2C company, one group determines whether your business succeeds or fails: your customers. How well is your customer service measuring up to their expectations?

Small businesses actually have a big advantage when it comes to customer service. As the business owner, you can develop personal relationships with customers in a way giant corporations can never hope to match.

Seven in 10 Americans in a recent Gallup poll report having “a great deal” or “quite a lot” of confidence in small businesses — more than triple the 21 percent who have confidence in big businesses. Why do people trust small businesses more? The number-one reason is that they’re accountable to their customers.

Download this eguide to see what customers expect and how to improve your customer service.

Some of the topics covered include:

  • Customer service expectations, such as omnichannel service, self-service, consistency, responsiveness and personalization
  • The 3 steps to great customer service
  • How to improve customer experience