Ron Catterson sells upscale eyewear to people who want to look good and see well. Working as an optician in Central Florida for more than 30 years, Catterson saw a need for dramatic, distinctive eyewear for customers with a one-of-a-kind fashion sense. With the help of his wife, Donna, he opened Clear View Optix in 2017. Now he sells unique frames made by small, independent boutique manufacturers.
Donna Catterson found out about SCORE through an article in AARP magazine about small business owners who got their start after turning 50. SCORE mentor Dan Laemont reviewed the Cattersons’ business plan and put them in touch with HomeBanc, the institution that funded their loan.
Laemont’s sage advice has been a valuable resource for the Cattersons as they help their customers see and be seen. Catterson advises other prospective small business owners to “go full steam ahead” and contact SCORE. “This was the best decision we made,” he says.
Catterson wrote a business plan, secured a small business loan and opened his doors in 2017.